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Shopping Centre Mylly, Retail customer
Mylly wanted to offer visibility to shops and businesses during tough times
Mylly had the following targets
Show the shops and businesses at the shopping centre that Mylly cares for them and offers them a new way for more visibility
Have employees and owners of the shops create fresh, authentic content
Show the content on digital displays at the shopping centre and around the city of Turku
Mylly's campaign poster.
Photos by Meri Hakulinen.
How Mylly did things
Mylly had Clear Channel operate the campaign
Mylly shared the Camera Link with the shops together with simple guidelines on what type of photos they would like to receive
New photos from shops were updated daily to Clear Channel’s digital displays at the shopping centre and around the city of Turku
What Mylly, Clear Channel and the shops got out of it
Shops shared happy feelings and got new type of visibility on digital displays and in the shopping centre’s social media channels
Mylly and Clear Channel got a lot of positive feedback and confirmed that BCaster provides a new, authentic digital marketing to reach target customers
Screenshot from Clear Channel webpage.
"Campaign with Mylly and BCaster opened up new opportunities for using UGC to reach customers at the right place, at the right time and with appealing content."
Tommi Fäldt, Account Manager, Clear Channel Finland
"Shops have provided a lot of very positive feedback. Truly a goodwill campaign."
Meri Hakulinen, Marketing Manager, Shopping Centre Mylly