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Lahden Pelicans, Sports team
Ice hockey team activates fans at the game and at home with BCaster
Pelicans has the following targets
Activate fans at home and at the games
Get fresh, authentic content from fans to fans
Grow fan engagement
Screenshots from Pelicans App.
Screenshot and photo courtesy of Pelicans.
How Pelicans does things
Pelicans added a banner with BCaster’s Camera Link to their mobile app
They promote the campaign to fans in the app with notifications and in social media
The best content is shown on the stadium’s cube display and in social media
What Pelicans gets out of it
Over 10% of fans are activated per game when the campaign is promoted
On average 70% of activated fans share a photo
A lot of positive feedback from the fans
Photos courtesy of Pelicans
BCaster is user friendly and extremely easy to use. New, fresh content for breaks during the games and between the games.
Samuli Kaikkonen, Marketing Manager – Lahden Pelicans Oy