Lahden Pelicans, Sports team

Ice hockey team activates fans at the game and at home with BCaster

pelicans web app powered by BCaster

Pelicans has the following targets

  1. Activate fans at home and at the games
  2. Get fresh, authentic content from fans to fans
  3. Grow fan engagement
Screenshots from Pelicans App.

Screenshots from Pelicans App.

Screenshot and photo courtesy of Pelicans.

Screenshot and photo courtesy of Pelicans.

How Pelicans does things

  1. Pelicans added a banner with BCaster’s Camera Link to their mobile app
  2. They promote the campaign to fans in the app with notifications and in social media
  3. The best content is shown on the stadium’s cube display and in social media

What Pelicans gets out of it

  1. Over 10% of fans are activated per game when the campaign is promoted
  2. On average 70% of activated fans share a photo
  3. A lot of positive feedback from the fans
Photos courtesy of Pelicans

Photos courtesy of Pelicans

BCaster is user friendly and extremely easy to use. New, fresh content for breaks during the games and between the games.

Samuli Kaikkonen, Marketing Manager – Lahden Pelicans Oy