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Sinuhe & Lahden Pelicans, Sponsor & Sports team
Pelicans wanted to give one of their sponsors more visibility among fans.
Pelicans had the following targets
Activate fans to participate the game from home
Give sponsor (Sinuhe) proven visibility during fan activation and photo sharing, in social media and on the team’s homepage
”Pelicans Fan Camera by Sinuhe”
Photo courtesy of Pelicans.
Screenshot of Pelicans Facebook.
How Pelicans does things
Activation campaign with the sponsor was posted on Pelicans’ Facebook page and web pages:
Fan photos were shown in social media posts (Twitter, Instagram, Facebook), on the stadium’s cube and on the team’s homepage
Best photo was rewarded with sponsor's products and team merchandise
What Pelicans and Sinuhe got out of it
Over 10% of fans are activated per game when the campaign was promoted
On average 70% of activated fans shared photos
Measurable and proven visibility for the sponsor
Fans were thrilled to see their photos posted in different channels including Pelicans’ social media
Photos courtesy of Pelicans.
BCaster is user friendly and extremely easy to use. New, fresh content for breaks during the games and between the games.
Samuli Kaikkonen, Marketing Manager – Lahden Pelicans Oy