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Suomen Hippos, Trotting association
Association wanted to share members’ Christmas and Valentine’s Day feelings.
Hippos had the following targets
Activate members to share photos of their friendship with horses or friendship between horses
Share these friendships and good feelings among other members during Christmas and Valentine’s Day
Front page of Hevosurheilu magazine issue 103-104. Courtesy of Hippos.
Screenshots from Hippos Facebook.
How Hippos did things
They did a Facebook post on Hippos’ account asking members to share photos
BCaster Camera Link was added to the post
The best photos were chosen and shown as collages on the front page of the horse sport journal just before Christmas and Valentine’s Day
What Hippos got out of it
Members shared a lot of beautiful photos of horses and themselves
Christmas was a great success, so Valentine’s Day campaign was a natural continuation
Front page of Hevosurheilu magazine issue 12. Courtesy of Hippos.
Quote Missing for now [Janne]
Same as above