Suomen Hippos, Trotting association

Association wanted to share members’ Christmas and Valentine’s Day feelings.

hippos web app powered by BCaster

Hippos had the following targets

  1. Activate members to share photos of their friendship with horses or friendship between horses
  2. Share these friendships and good feelings among other members during Christmas and Valentine’s Day
Front page of Hevosurheilu magazine issue 103-104. Courtesy of Hippos.

Front page of Hevosurheilu magazine issue 103-104. Courtesy of Hippos.

Screenshots from Hippos Facebook.

Screenshots from Hippos Facebook.

How Hippos did things

  1. They did a Facebook post on Hippos’ account asking members to share photos
  2. BCaster Camera Link was added to the post
  3. The best photos were chosen and shown as collages on the front page of the horse sport journal just before Christmas and Valentine’s Day

What Hippos got out of it

  1. Members shared a lot of beautiful photos of horses and themselves
  2. Christmas was a great success, so Valentine’s Day campaign was a natural continuation
Front page of Hevosurheilu magazine issue 12. Courtesy of Hippos.

Front page of Hevosurheilu magazine issue 12. Courtesy of Hippos.