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Urheilugaala, Sports awards event
Annual sports and athlete awards wanted to activate viewers.
The event organizer had the following targets
Test a completely new virtual format of the sports and athlete awards
Activate audience with BCaster as part of the new format
Test virtual production together with the broadcaster
Screenshot of Urheilugaala webapp.
Screenshots from Urheilugaala Instagram and YLE chat.
How the event organizer did things
Planning started only one day before the nationwide broadcast
The organizer created their own direct URL link to BCaster Camera: urheilugaala.fi/kotikatsomo
Activation was done with a social media post
What the event organizer and the broadcaster got out of it
Technically everything worked very well
BCaster is very fast and easy to deploy, no training was needed
Using BCaster for audience activation fits very well with the new virtual only event format
Screenshot from Yle Areena.
BCaster was a good activation tool for the new virtual program format. The service was straightforward to take into use and worked very well.
Heikki Pohjonen, Marketing and Sales Director, Rivents Oy