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YLEX, Music media
Radio station with online streaming used BCaster to activate listeners and viewers for charity.
YleX had the following targets
Activate radio listeners and online streaming viewers to donate in national charity for childrens’ wellbeing
Activate people to send photos to a contest during the live program
Get fresh, authentic content for the live stream and radio program
Screenshots from YleX Instagram.
Screenshot from YleX live stream.
How YleX did things
Program hosts promoted the campaign on live broadcast by asking people to send photos
YleX created their own direct URL link to BCaster Camera: ylex.fi/kuvat
Hosts browsed through the photos on live broadcast and shared the photos on live stream, TV, and in Instagram stories
What YleX got out of it
Thousands of channel’s daily audience was activated
Almost one third of activated viewers and listeners shared photos
The hosts chose tattoo photo contest winners and got new tattoos on live stream
The charity broke the donation record and almost doubled in size compared to previous year
Screenshot from YleX live stream using the BCaster Dashboard.