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One channel for every submission
Viewer photos and videos arrive in one centralized BCaster dashboard instead of being fragmented across email, social media and other channels.
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Media & Broadcasting · MTV News
From thousands of viewer weather photos to morning television.
MTV News uses BCaster to automate the collection, management and licensing of audience-generated weather photos and videos — giving the newsroom a nationwide visual network without adding manual work.
The Challenge
In a modern newsroom, time is the scarce resource.
Weather never stops — and neither does the flow of visual material sent by viewers. Every day, MTV News receives valuable weather photos, eyewitness images and videos from across Finland.
The content is valuable, especially for weather coverage and morning television, but the traditional workflow created a significant operational burden. Material could be scattered across inboxes and social channels, while every useful image required additional work before it could be published safely.
The challenge was simple: how can the newsroom receive more authentic audience content while spending less time managing it?
The Solution
One automated command center for audience content.
BCaster gives MTV News a direct contribution channel where viewers can submit photos and videos through a simple mobile experience. The material enters a controlled newsroom workflow with location, rights and searchable context attached.
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Location-aware content
Submitted material is placed on a map, allowing the newsroom to quickly find content from a specific location or along a developing weather front.
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Rights built into the workflow
Contributors accept the required terms when submitting content, removing the need for repeated manual rights negotiations.
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Fast newsroom workflow
Selected photos and videos can be reviewed and transferred into existing production and publishing workflows without unnecessary manual steps.
The Weather Workflow
A nationwide visual network for the morning show.
01
Viewer captures
A viewer photographs a weather phenomenon anywhere in Finland.
02
Direct upload
The image is submitted directly to MTV through the BCaster mobile web workflow.
03
Locate & review
The newsroom sees the material in BCaster and can locate it geographically on the map.
04
On air
Relevant, rights-cleared content can move quickly into the morning show and other MTV News channels.
The Results
More unique content. Less newsroom work.
70%+
Less manual work
Estimated reduction in time spent browsing submissions, requesting permissions and downloading material.
Real-time
Nationwide content flow
Weather photos and videos arrive continuously from viewers across Finland.
Minutes
Faster to air
Relevant content can be located, reviewed and moved toward production almost immediately.
1 map
Nationwide overview
The newsroom can see where submitted content is coming from and follow weather events geographically.
Hyperlocal Coverage
See what is happening across the entire country.
Location transforms a photo into something much more useful. BCaster's map gives MTV News an immediate overview of where audience content is being submitted.
During changing weather conditions, journalists can quickly look along the path of a storm or search a particular region and find material from exactly where the story is developing.
This gives a national newsroom a powerful hyperlocal visual capability — using the audience as a distributed network of real-world observers.
One Remarkable Moment
A lightning strike in the midnight sun.
Viewer Olli Junes captured an extraordinary image of lightning during the midnight sun. In a traditional high-volume submission workflow, moments like this can easily disappear into an inbox. BCaster made the image part of a structured, searchable and rights-aware content flow — and it was ultimately selected by MTV as its weather photo of the month.
Read the MTV News story →The Bigger Picture
Turn your audience into a visual news network.
BCaster gives newsrooms a scalable way to collect unique visual material while reducing manual work, managing rights and improving speed to publication.