Last updated: 7 February 2019
BCaster is committed to protecting your Personal Data and your privacy.
1. Personal Data in BCaster services
Personal Data is collected and processed in BCaster services, including the Service, in two different ways:
- Personal Data is collected by you by, e.g, using the BCaster mobile app or service to film a video or take a picture that includes your or a third party’s personally identifying information, such as a name or distinctive image of an individual’s face (”User’s Personal Data”)
2. BCaster Personal Data and legal basis for collecting and processing
BCaster respects the privacy of people visiting its websites and services. You may visit any of the BCaster websites without revealing any Personal Data. Therefore, there is no any obligation for you to provide BCaster with your Personal Data. However, certain functionalities of services or websites, including use of the Service, are or may be limited to be available only for registered users consenting to the processing of their Personal Data. In general, BCaster collects only Personal Data that you voluntarily provide, for example, when you upload content, provide a comment or send feedback. Both the type and amount of Personal Data collected will be limited to information that is relevant to the identified purposes and is obtained by lawful and fair means, consistent with applicable Data Protection Legislation. However, please note that certain features of the services, including registering to the services by using social networks, may be able to connect to your social networking sites to obtain additional information about you.
BCaster will only use BCaster Personal Data for the purposes made known to you and to which BCaster has a legal basis for processing in accordance with applicable Privacy Laws and Regulations.
Specifically, BCaster collects and processes the following BCaster Personal Data:
|Category of personal data||Legal basis|
|Contact details, including name, email address||Performance of contract between you and BCaster, providing Service (GDPR Article 6(1)(b)) → i.e. enabling access to user profile and providing means of communication relating to Service as well as providing information to you concerning current and upcoming features of the BCaster Service and other BCaster services|
|Legitimate interests of BCaster or its partners (GDPR Article 6(1)(f)), i.e. sending commercial marketing and sales related communications, notifications and surveys and public opinion surveys intended for developing the Service|
|Social media profile information, including name, photograph, profile specific information||Performance of contract between you and BCaster in order to access certain parts of the Service (GDPR Article 6(1)(b)), i.e. providing for your use those functionalities of the Service requiring integration with a social media profile|
|Profile specific information, including IP address and unique device identifier||Performance of contract between you and BCaster, providing Service (GDPR Article 6(1)(b)) → i.e. identifying the user profile for providing the Service and for stopping third parties from fraudulently accessing the profile|
|Legitimate interests of BCaster or its partners (GDPR Article 6(1)(f)), i.e. ensuring that advertising is relevant to you based on for example your age or interests|
|Accurate location data (as opposed to coarse location data referred to below)||Performance of contract between you and BCaster (GDPR Article 6(1)(b), i.e. providing services that require accurate location data|
|Legitimate interests of BCaster or its partners (GDPR Article 6(1)(f)), i.e. providing location-based advertisements in order to ensure they are relevant to you|
|Unique device identifier, device sensor data, accurate location data||Performance of contract between you and BCaster (GDPR Article 6(1)(b), i.e. assessment of user captured media content for the purposes of determining the value of said content and the distribution of royalties between you and BCaster/Bcaster’s partners|
|All of the above||Legitimate interests of BCaster (GDPR Article 6(1)(f), i.e. ensuring that your use of the Service is not malicious or fraudulent, in order to protect BCaster against claims or lawsuits or to comply with court orders or orders by law issued by a public authority, and in order to fix defects or errors in the Service|
3. Non-personal data in the BCaster Service and website
In addition to the personal data listed above, BCaster uses data generated through your use of the Service or BCaster website in ways that are not personally identifying and therefore outside the scope of personal data legislation. In addition to various meta-data concerning your use of the service, BCaster in particular collects and makes use of the following non-personal data in connection with the Service:
Coarse Location Data
BCaster or its partners may make available services based on enabling location tracking or other location data such as movement, acceleration and other types of spatial data. Such services will generally use coarse, network-based location data based for example on proximity of network towers or the location of WiFi networks, which will not personally identify you or general personal data. In the event you choose to use such services which require, e.g., location data for access, then such data will be gathered and processed for the purposes of providing the service.
Cookies, Web beacons and other technologies
“Web beacons” are an electronic image which can recognise certain types of information, such as website usage. They are often combined with cookies. Web beacons may identify a visit, but will not be able to correlate it with any cookies’ information.
Some jurisdictions may require your consent before serving cookies and similar tracking devices to your computer, such as prior consent, or where consent can be inferred through appropriate browser / application settings or other means.
However, please note that if you do this you may possibly not be able to use the full functionality of the BCaster services.
On some pages of our site, third parties may also set their own anonymous cookies, for the purposes of tracking the success of their application or customising the application for you. We cannot access these cookies, nor can the third parties access the data in our cookies.
For further information about cookies, please visit: www.aboutcookies.org
Google will use this information to evaluate the user's use of the BCaster website, in order to put together a report about the website activities. In no circumstances will Google associate your IP address transmitted by your browser with other data stored by Google. Nevertheless, you can prevent the installation of the Google cookies with the appropriate setting of your browser.
If you want to be certain that no targeted advertisements are displayed to you, please do not use or access the services.
Please note that if you “opt out” it does not mean that you will no longer receive advertising. It simply means that the advertising you will see will not be customized to you.
Advertising/Marketing and Public Opinion Surveys
BCaster or its partners may display to you behaviorally targeted advertising based. BCaster may use and disclose the collected, non-personal data (or personal data made non-personal by removing identifiable components) for purposes of advertising, whether by BCaster or BCaster’s partners.
Some services may also include the use of brand placement, which will be noted as such within the services.
You may decide to "opt-out" of targeted advertising. In such case, please visit www.youradchoices.com and/or www.networkadvertising.org. You should note that even if you enter your request to opt-out to the sites mentioned herein, the request may not reach all BCaster’s advertising partners, and that some of targeted advertisement may be based to information obtained elsewhere, beyond BCaster’s control. Certain targeted advertising may therefore be displayed to you despite your request.
4. Disclosure to third parties
BCaster may disclose your Personal Data to its affiliates, strategic partners and service partners who assist BCaster in providing its products and services to you. Also, if BCaster determines the need to sell, buy, merge, or reorganise its business, it may also need to disclose your Personal Data for such business reasons, but will pursue relevant and proper protection of your Personal Data in such an event.
In addition, disclosures may be required for legal reasons. However, your Personal Data will not be shared with third parties for advertising or marketing purposes except as provided herein. Also, BCaster does not sell or lease your Personal Data. But as a reminder, please note that any Personal Data that you may have already shared with others from any of BCaster’s online services – or for example in social networks – cannot be kept private or confidential.
Furthermore, BCaster may disclose any or all of the non-personal data referred to above to third parties for the purposes, e.g., of developing the functionality of its services or for enabling said third parties to provide their own services to you in situations where the BCaster application is provided to you as part of the offering or application of a third party subject to a separate agreement between you and said third party.
Your Personal Data will be protected by reasonable security safeguards against accidental loss, unauthorised processing, the destruction of, or use or modification of, or unauthorised disclosure of your Personal Data. BCaster employs appropriate technical and organisational security measures in order to protect your Personal Data. The safeguards BCaster employs, such as limiting its personnel’s and subcontractors’ access to personal data and encryption of data, are proportionate to the likelihood and severity of any potential harms or threats, the sensitivity of the Personal Data, and the context in which it is held as well as development of security technologies.
6. Retention of Personal Data
BCaster will use Personal Data that you provide (e.g. during registration with BCaster’s website, application or other services, due to your use of BCaster services or for example by calling customer service phone) only as described in section 2 above. Consequently, BCaster will retain your registered Personal Data only for as long as needed to provide you with the requested services, unless a longer retention period is required or permitted by law. In particular BCaster will retain and use your registered Personal Data as necessary to comply with its legal obligations.
BCaster respects the privacy of children and does not knowingly collect, use or disclose Personal Data of minors under 16 years of age without verifiable consent from a parent or guardian.
If BCaster becomes aware that the information submitted to BCaster is Personal Data of a minor without firstly receiving verifiable consent from a parent or guardian, BCaster will take immediate steps to delete such Personal Data.
8. Links to other sites
BCaster does not collect Personal Data from third party sites, with the exception of social networking sites which you have connected your BCaster Service profile to of your own volition. In the event that BCaster should otherwise somehow receive your Personal Data from a third party site, BCaster will request your permission before collecting, storing and processing it.
Also, please be advised that websites that are linked directly or indirectly from this website (the "Linked Sites") may not be operated or maintained by BCaster. If you have connected with any Linked Sites, BCaster has no control over the collection, storage or processing of your Personal Data that may be transferred to the third party (e.g. the IP address or the URL of the website containing the link), as naturally, BCaster does not have any control over the behavior of such third parties. Accordingly, BCaster disclaims liability for access to, and use of, any Linked Sites, and will not be responsible for the privacy practices of those Linked Sites.
9. Your rights as data subject
Under the General Data Protection Regulation (”GDPR”), you as a data subject have the following rights with regards to BCaster’s Personal Data, as more closely specified in Articles 15-21 of the GDPR:
- Right of access: you have the right to request confirmation of whether your personal data is processed by BCaster, and access to that personal data
- Right of rectification: you have to the right to request BCaster to rectify any inaccurate or incomplete personal data concerning you held by or processed by BCaster
- Right of erasure: you have the right to request that personal data concerning you is erased where it is no longer necessary for the purpose for which it was collected or processed, where you object to the processing and there are no overriding legitimate grounds for processing, where your personal data is being unlawfully processed, or where personal data must be erased in order to comply with relevant legislation
- Right of restriction: you have the right to request restriction of processing of your personal data where the accuracy of the personal data is contested, where processing is unlawful or where the personal data is no longer needed by the data controller but you legitimately oppose the erasure of the personal data, or where you object to the processing and it has not yet been verified whether legitimate grounds exist for the processing
- Right to object: you have the right to object to the processing of your personal data where the processing is based on the legitimate interests of BCaster or its partners as specified in Section 2
10. Contact information regarding data privacy matters
BCaster is committed to ensuring that the BCaster Personal Data it holds is accurate, complete, and kept up-to-date to the extent necessary for the relevant purpose. If you wish to rectify inaccuracies or delete Personal Information relating to you, or otherwise wish to exercise your rights as data subject, or if you have any questions, comments or concerns about this Privacy Statement, or if you wish to make a complaint about BCaster’s handling of your Personal Information or a possible breach of privacy laws then please contact BCaster at: firstname.lastname@example.org or BCaster Oy, Karhumäentie 3, FI-015330 Vantaa, Finland.
For privacy protection purposes, you may be asked to provide proof of identification and other relevant details.