Shared directly by participants
0-Party Data
✓Interests and selected topics
✓Campaign responses and reactions
✓Audience segment
✓Contact information when requested
✓Communication preferences
✓Consent and usage permissions
← Customer Stories
Live Events · Audience Intelligence · EarthX
From event engagement to owned audience intelligence.
Across EarthX events in 2025 and 2026, BCaster connected physical audiences, livestream viewers, partners and visual content through one participation layer — turning interaction into structured, reusable audience data.
Powered by BCaster in Dallas in 2025 and 2026
The Challenge
How do you engage people beyond the event floor?
EarthX brings together innovators, organizations, educators and audiences around environmental challenges and sustainable solutions.
But a modern event has more than one audience. People may be inside the venue, watching a livestream from another city or country, participating in educational projects or interacting through partner activations.
The opportunity was bigger than simply generating more content: connect all of those people into one measurable experience and turn participation into useful visual and audience data.
EarthX 2025
Capturing the story behind sustainable innovation.
In 2025, BCaster supported a youth-focused sustainability project where students designed and built Tiny House concepts using recycled and reusable materials.
The valuable story was not only the final result. It was the entire process: ideas, design choices, construction, teamwork and the students' own perspectives.
BCaster provided a structured way to capture that journey through photos and videos instead of allowing the material to become fragmented across individual devices and channels.
From Content to Visual Data
Every contribution can carry more than an image.
Time
Location
Activity / campaign
Contributor context
AI descriptions
Visual tags
Usage permissions
Searchable metadata
EarthX 2026
Connecting the event floor with a global livestream audience.
For the Environmental Experience side event in 2026, BCaster's role expanded from visual documentation into interactive audience engagement.
The goal was to connect the physical event, event partners and remote livestream viewers through the same participation layer.
The Hybrid Participation Loop
01
QR on screen
Livestream viewers saw a BCaster QR code directly in the broadcast.
02
Participate remotely
Scanning opened a mobile web experience with no application download.
03
Content + data
Audience submissions and interaction signals entered the BCaster environment.
04
Back on screen
Curated audience content could return to event screens and the official stream.
Audience Intelligence
The value went beyond UGC.
Every audience interaction can create a richer data point by combining what a participant chooses to share with contextual information generated by the interaction itself.
Generated through participation
1st-Party Data
✓Submission time
✓Location when available and permitted
✓QR code or campaign source
✓Event or partner activation
✓Device and channel
✓Engagement activity
✓Visual metadata
✓AI-generated tags and descriptions
One Interaction. Multiple Layers of Value.
A photo becomes much more than a photo.
Content+Context+Location+Time+Interests+Engagement+Rights
Together, these signals turn audience participation into an owned, searchable and reusable visual data asset.
Partner Value
From sponsor visibility to measurable participation.
The same participation layer created new opportunities for EarthX partners to collect authentic audience content around their activations.
Instead of measuring value only through logo impressions, partner activations can generate direct interactions, audience responses, campaign-specific first-party data and reusable rights-aware UGC.
The partner is no longer simply visible at the event. The partner can become part of the interaction.
The Results
Two years. Different applications. One visual data engine.
2 years
Continuous collaboration
BCaster powered audience and content experiences at EarthX in both 2025 and 2026.
Hybrid
Physical + digital audience
People at the event and viewers joining remotely could participate through the same platform.
Direct
Owned audience connection
Participation created a direct relationship instead of depending entirely on third-party social platforms.
Reusable
Visual data asset
Content, context, rights and audience signals could remain valuable after the event itself.
The Bigger Opportunity
Turn your event audience into an owned data network.
BCaster connects physical audiences, livestream viewers, partners and visual content through one participation layer — creating value that can continue long after the event itself has ended.
Beyond Views & Impressions
What could your audience tell you?
Turn event participation into visual content, measurable engagement and first-party audience intelligence.