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No app required
Fans could participate directly from their phones through a link or QR code without downloading an application or creating an account.
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Brand Activation · Ice Hockey · Škoda
How Škoda turned 600+ fan videos into an Ice Hockey World Championship campaign.
BCaster helped Škoda turn authentic fan emotion into campaign content — collecting hundreds of personal thank-you videos and bringing selected fan stories directly into the World Championship viewing experience.
The Challenge
How does a brand earn real attention when everyone is advertising?
Major sports tournaments are crowded environments for brands. Logos, commercials and sponsorship messages compete for attention throughout every game.
Traditional visibility can create awareness, but it does not automatically create participation or an emotional connection between the audience and the brand.
During the Ice Hockey World Championship, Škoda wanted to go beyond conventional sponsorship visibility and create something fans could genuinely become part of.
The Idea
“Kiitos äiti” — Thank You, Mom.
Škoda built the campaign around one of the most emotional stories in hockey: the parents and families who make the journey possible.
Fans were invited to record a personal video thanking an important hockey mom in their lives. Participation also gave fans a chance to win tickets to a Finland game.
Instead of putting the brand at the center of the message, Škoda gave the stage to the fans themselves.
The BCaster Solution
Remove every barrier between emotion and participation.
Collecting hundreds of fan videos can quickly become an operational problem. Uploads, permissions, moderation and content management all need to work before any material can safely become part of a campaign.
BCaster provided the direct mobile contribution layer behind the campaign, making participation simple for fans and content management practical for the campaign team.
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Video capture made simple
Participants could record and submit their own personal thank-you message in seconds using the device already in their hand.
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Controlled moderation
Incoming content could be reviewed before use, giving the campaign team control over which fan videos reached screens and broadcasts.
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Rights built into the workflow
Participation terms and content usage permissions were handled as part of the submission process instead of being negotiated afterwards.
The Campaign Loop
Fan emotion became broadcast-ready campaign content.
01
Invite
Fans were invited to thank an important hockey mom in their lives.
02
Record & upload
A personal video could be recorded and submitted directly from a phone.
03
Review
Incoming videos were collected into one controlled campaign workflow.
04
Activate
Selected fan messages became part of the World Championship viewing experience.
The Results
More than 600 authentic fan stories in one week.
600+
Fan videos
More than 600 personal thank-you videos were submitted through BCaster in just one week.
1 week
Rapid activation
The campaign generated a large volume of authentic fan content in a very short time.
Broadcast
Integrated activation
Selected fan videos became part of the World Championship viewing experience during Finland's games.
Direct
Fan-to-brand connection
Fans contributed directly to the campaign instead of relying on scattered social media posts.
From UGC to Broadcast
The fans became the campaign.
The campaign did not stop at collecting videos.
Selected fan thank-you messages were integrated into the Ice Hockey World Championship viewing experience around Finland's games, giving audiences a continually changing stream of real personal stories.
Rather than seeing another conventional commercial message, viewers saw genuine hockey fans talking about the people who had supported them.
Škoda was present in the emotion without having to manufacture it.
The Bigger Idea
Stop interrupting the audience. Give them a role.
Sports sponsorship becomes more powerful when fans do more than see a logo. BCaster gives brands a way to create direct participation around the emotion that already exists inside the event.
The result is authentic content, direct audience interaction and a reusable first-party relationship that does not depend entirely on third-party social networks.
Built for Live Brand Activations
Easy for fans. Controlled for the brand.
What about inappropriate content?
Incoming submissions can be moderated before activation. Only content approved by the campaign team needs to reach screens, broadcasts or digital channels.
Will fans actually use it?
Participation requires no application download and no complicated setup. Fans open a link or scan a QR code and can start contributing from their existing mobile browser.
Activate Your Audience
What could your fans create for your brand?
BCaster turns passive audiences into active participants while giving brands a controlled way to collect, moderate and activate authentic visual content.